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The first Play True Day since the the Biathlon Integrity Unit (BIU) began its full operations takes place today across the world of sport. 

Since 2014, the World Anti-Doping Agency (WADA) and the clean sport movement worldwide have celebrated Play True Day, to mark the clean sport cause and raise its profile among ath-letes, sports fans and other stakeholders.

With last year’s Play True Day campaign reaching over 50 million people worldwide, the BIU is pleased to again be joining this ever-growing calendar event to support fairness and honesty in sport. This year’s theme is “What does Play True mean to you?” and so, over the course of the day we will be releasing a series of posts asking biathletes and other members of the biath-lon community to share what ‘playing true’ means for them. 

You are encouraged to be as innovative and creative as possible, to create ‘What does Play True mean to you?’ Visuals to share on Instagram, Twitter and other social channels, based on your specific country and language. Don’t forget to use the hashtags #PlayTrue and #PlayTrueDay with your posts, and if you want to follow the campaign in real time you can do so by visiting WADA’s Play True Day Social Media Wall. 

“The BIU is delighted to be part of this growing occasion that celebrates the sporting values that we cherish. At the heart of our mission to protect the integrity of sport is values. Pro-tecting those values for the good of the overwhelming majority – the clean athletes – is why we exist, and so it’s only right that we mark all that is good about our movement alongside WADA, National Anti-Doping Organisations (NADOs), sports federations, athletes and fans. We encourage everyone to take part,” said BIU Head, Greg McKenna.

 

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